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SEO Strategy-Article Marketing as a Link Building Tool
By Tom Denton
Link building is critical to your online success and article marketing is said to be one of the best ways to build links. Why do you need to build links? Basically its quality backlinks that to a large extent help determine your rank in the search engines. Most SEO strategies you undertake is for receiving links to your site so you can get to the coveted number one spot.
Article marketing involves using articles to expose your site. The more people know of, and about you, the better your chances for getting links. This will eventually lead to more traffic, to pull you up in the search engine rankings. Submitting articles to the various article directories is one of the best ways to achieve this. What you do is, submit original quality articles to the top ranking directories. You can easily do a Google search to find them. Ezine Articles is ranked among them.
When your article has been approved and published, you’ll get a link from the particular directory leading back to your site. But wait, it gets even better. You can generate even more links from other website owners if they find your article interesting enough to publish it on their own site. This is dependent on them leaving your original resource box intact of course.
Let’s be quite honest here, article marketing can be challenging for some people. If you don’t enjoy writing that’s one thing, you can always outsource this task. But if you don’t like writing and you’ve just started your online business on a budget then you’ll find this task more challenging. A possible solution is, to find friends or family members who don’t mind writing and are willing to help you out for free.
With article marketing, patience and consistency will have to become your two best friends. You won’t get to the top of the search engines in only a few weeks of starting an article marketing campaign. Well you could, if you were an SEO guru but, are you? So, you need to be consistent with your submissions, even if it’s just once each week.
Article marketing is a slow process of link building but it’s one way of building natural links to your site that the search engines love. They will reward you handsomely for your efforts by pulling you up the ranks in time, if you remain patient, consistent and keep writing quality articles.
Keyword Placement-How to Use it Correctly
By Tom Denton
Your SEO efforts may prove futile without the strategy of correct keyword placement. Basically you need to have a good grip on this practice to be successful in your climb up the search engine ladder. After all it’s only through your keyword or keyword phrase that potential customers find your products and services. So you want to make sure you’re placing them in a way that they are most effective.
Arguably keyword placement can be confusing. But once you know the basics, you don’t have to be an SEO expert to figure it out.
Consider keyword density
In practicing keyword placement, one of the first things you want to consider is keyword density. That is, how much keyword you use in a particular piece of content. So how do you decide? Well that’s dependent on who you’re writing for, whether you’re writing for your audience or for the search engines. Arguably if you’re building a relationship with your audience, don’t worry about it, just write. But if you’re just offering information you need to pay special attention to the amount used.
Content should sound natural
Correct keyword placement should allow the content to sound natural. It should flow logically and make sense. You should respect your audience and the search engine bots enough not to give them gibberish to read. Your audience should be able to read your content and the search engine spiders should find pleasure in crawling it.
How much is too much?
But if you choose to write for just for the search engines bear in mind that the accepted keyword density is between 1-3% of the content. Meaning if you have a 400 word article, your keyword should be used at least 4 times but no more than 12 times. More than that and you can be accused of keyword stuffing.
When is keyword placement most effective?
Keyword placement is most effective in the title of the content, in the first paragraph, throughout the body, and in the ending paragraph. Try to avoid placing keywords more than once in each paragraph. Keyword stuffing your content can send you back down the rungs of the search engine ladder as fast as you climbed up.
That’s it basically. Hopefully these suggestions will help somewhat in clearing up your confusion about correct keyword placement and you’ll realize that it’s nothing to be scared of. Like I said before, you don’t have to be an SEO expert to figure it out. Do enjoy your climb to position one in the search engines.
Are You Struggling To Come Up With Content For Your Blog?
Most people are excited when they start a brand new blog on self hosted Wordpress, at Blogger or any other blogging website. They usually have a general idea of what they want their blog to be about and they are just buzzing with ideas. They want to share a little of this and a little of that while making their opinion known about the main topic of the blog.
There are so many different things to blog about:
If your passion is mental health, you might choose to blog about Bipolar Disorder, depression and anxiety.
If parenting is your forte, you might blog about various aspects of parenting like rewards and punishments, dealing with temperamental teenagers, how to be an effective single parent and tips for dealing with preschoolers.
If you’re blogging about weight loss, you might want to highlight the pitfalls of straying from a healthy diet plan and how to get back on track with one’s fitness plan by working out at home with work out DVD’s and fitness gear. You might share how to make recipes that are not only delicious and quick but also healthy too.
If your blog caters to those who want to save money and spend less you might write posts that show your readers how to save money on their next trip to the grocery store, how to use coupons when making online purchases, how to sell thins they no longer need or want to generate some extra cash and ways to save money on bills in the winter.
As your blog starts to gain a little momentum you may find that your readers want more. Posting biweekly or once a week may no longer satisfy those who love your blog. The people want more and so you try to give it to them, posting two to three times a week or even daily.
You set up a blogging schedule to deal with the hectic demand for content. For some, blogging daily will be easy cake, a walk in the park and for others, they might feel a sense of dread or frustration as they try to come up with yet another post after barely choking out the last one. They were fine when they didn’t need to write as much content but now the task is becoming overwhelming for them. They may even begin to suffer with writers block.
Fortunately their is an easier way. PLR to the rescue. PLR,which stands for private label content, is any type of content that you can edit and use as you see fit as long as you don’t add it to article directories or sell it as PLR yourself. There’s a lot that you can do with PLR.
You can copy and paste it as in when you’re in a bind and need content quick or you can reword the content, changing the order of the sentences or paragraphs as well as swapping out words for appropriate synonyms.
You could even take it a step further and use your PLR for research ideas. You could then branch out from some of the main points covered within the articles and easily create unique content of your own.